Digital ordering infrastructure
for MENA's F&B supply chain
Supply Innovation partners with B2B ecosystem players to power seamless digital ordering — from supplier to restaurant, at scale, across the region.
Ecosystem Architecture
Supply Innovation
Order Ingestion Engine
Inventory · Payments · Forecasting · Intelligence
Product
Foodics Supply
Foodics ecosystem
Product
ArzagPlus
All KSA restaurants
Restaurants & F&B operators order digitally
Ecosystem partners
How It Works
One integration. Entire ecosystem.
Ecosystem players connect once. Restaurants order seamlessly. Intelligence compounds over time.
B2B partners integrate once
Ecosystem players — distributors, ERP vendors, POS platforms — connect to the Supply Innovation API. No custom builds. One integration covers everything.
Restaurants order digitally
Restaurants on partner platforms place supplier orders without switching tools. Faster, trackable, smarter.
Intelligence drives margin
Every order feeds into forecasting, costing, and analytics. Partners and restaurants both get smarter over time.
Our Products
Products on shared infrastructure.
ArzagPlus and Foodics Supply — built on the same ordering platform, each for a different part of the market.
Foodics Supply
Deep Foodics ecosystem integration — ordering, payments, inventory, and forecasting inside Foodics POS. Built for Foodics restaurant owners.
Get started
ArzagPlus
Complete ordering layer for all KSA restaurants. Integrations with multiple systems, intelligence, inventory tracking, and costing.
Restaurants
Start ordering digitally.
Tell us about your restaurant. We’ll route you into the right Supply Innovation channel — Foodics Supply or ArzagPlus.
Prefer to talk? Call us on 9200 31424
Open Ecosystem
Built to connect the whole industry
We're building the connective tissue for MENA's F&B supply chain — open to all players.
POS & ERP Platforms
Integrate your platform once — including Odoo for vendors today and Odoo POS on the roadmap. Your customers order digitally without switching tools.
Distributors & Suppliers
List your products digitally. Receive structured orders. Reduce errors and calls.
Fintech & Payment Providers
Embed payments into the ordering flow. Reach thousands of restaurants instantly.
Open Partnership Program
We're actively looking to collaborate with ecosystem players — POS vendors, distributors, logistics companies, and fintech providers — to raise the bar for the entire industry.
Start a conversation →Integrations
Connect the tools your vendors already use
Supply Innovation plugs into ERP, POS, and vendor platforms — so distributors and restaurants stay in their systems while orders flow digitally.
Foodics
AvailableDeep integration with the Foodics restaurant ecosystem — POS, supply, and operations in one flow.
Bwadl
AvailableConnect Bwadl-powered operations for structured digital ordering across the supply chain.
Saaml
AvailableLink Saaml workflows so vendor and restaurant orders stay synchronized and traceable.
Odoo · Vendors
AvailableERP integration for vendors and distributors — catalog, purchase orders, and inventory in Odoo.
Odoo POS
Coming soonPoint-of-sale connector for Odoo — restaurant ordering tied back to supplier workflows.
More connectors are on the roadmap. Need a specific platform? Talk to us.
Technology
Infrastructure built for scale
Every component of our stack is designed to handle the complexity of MENA's fragmented supply chain.
Order Ingestion
Structured digital orders replacing WhatsApp and phone calls across the supply chain.
Inventory Sync
Real-time stock levels across all connected systems and branches.
Payment Integration
Embedded payment flows within the order journey — no context switching.
Demand Forecasting
AI-driven suggestions based on sales history, seasonal trends, and usage patterns.
Ecosystem Connectors
Pre-built integrations with Foodics, Bwadl, Saaml, and Odoo for vendors — with Odoo POS and more connectors on the way.
Intelligence & Costing
Food cost tracking, profitability analytics, and margin insights baked into every order.
Building the future of food distribution in MENA?
We partner with distributors, ERP vendors, POS platforms, and B2B ecosystem players to digitize food supply chains across the region. If you move food, we help you do it better.
Prefer to talk? Call us on 9200 31424